about me


HELLO... My name is Sefu (pronounced: 'SEH foo').

I must confess… I’ve developed an insatiable appetite for growth and contribution. I’m fascinated with both the art + science of player development. And, my life's commitment is to continually seek out ways to make my teaching world-class.

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It All Started With A Love Affair 25+ Years Ago

That's how long I've been desperately in love with her: Basketball.

I've played, studied and learned from many. I've also had a great run working in the front offices of three (3) professional sports organizations — the Toronto Raptors Basketball Club (NBA), Toronto Maple Leafs (NHL), Detroit Shock (WNBA) — and with Canada Basketball (FIBA). I now work for the NBA in Asia. And, along the way, I've been gaining tons of valuable experience.

I coach, read, observe a lot and talk player development with a lot of solid minds. Their knowledge, when meshed with my own experiences, has given me a different viewpoint on basketball and excellence on and off the basketball court.

International Thinker

I travel a lot—and love it!

Home, for me, is Toronto (Canada), but I've been living in the Cayman Islands the last 5-years and am now calling Asia home.

No, I haven’t swashbuckled with pirates, nor have I climbed Kilimanjaro. But I have travelled to many far away places, mostly in the name of basketball, giving me a unique global perspective. And I’ve made it my life’s goal to be as creative and resourceful as possible towards everything I do. [Outside of my morning oatmeal, that is!]

Full Disclosure

I am a teacher-coach. Those two words are mutually inclusive as far as I’m concerned.

I’m results-driven, yet putting a round ball through a hoop is only one aspect of what I do (well). I believe deeply in character development, fostering life skills and the pursuit of excellence on and off the court.

I’ve been told my business acumen and leadership experience complement all the basketball stuff very well. (I think so too.)

Let’s work together to change the trajectory of some people’s lives. (If we can climb Kilimanjaro along the way, even better!).

Dig in to my portfolio or get in touch by email →

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"...you set the benchmark for basketball development programs. Thank you for exemplifying our Vision and Values.”
—Lawrence M. Tenenbaum, Chairman of the Board, Maple Leaf Sports & Entertainment

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“He opened my eyes to the little things that make the biggest difference  in the world.”
—Rashanda McCants, professional basketball player | WNBA 15th overall pick, University of North Carolina

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”Sefu is an outstanding role model through his positive ‘can do’ attitude, tireless work ethic and the fact that he delivers high-quality programs in a high-quality manner.”
—MLSE Player of the Month Nomination

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“While Sefu was with the Shock, he demonstrated his ability to perform at a high standard. He showed enthusiasm and energy with his efforts, and he would be an asset to any program he is involved with.”
—Nancy Lieberman | GM/Head Coach, WNBA Detroit Shock 1998-2000, Basketball Hall of Fame


I'm a sociable kinda guy.

I love quality connections. Check out a couple of my other homes online:

— You can always find me in theLLaBB

— Follow me on Twitter: @SefuBernard

— Let's connect on LinkedIn

— Get in our circle on Google+