Awaken possibility.
Talent developer and business executive with almost 20 years of front-office experience impacting the performance objectives of professional leagues and sports federations in Canada, US and internationally. A fierce burning desire to be a world-class coach has resulted in travelling to talent hotbeds in Europe, South & Central America, Caribbean, and Asia.
Sefu Bernard is a talent developer and business executive with almost 20 years of front-office experience impacting the performance objectives of professional leagues and sports federations in Canada, US and internationally. His fierce burning desire to be a world-class coach has resulted in travelling to talent hotbeds in Europe, South & Central America, Caribbean, and Asia.
WNBA
WASHINGTON MYSTICS
Director, Player Development
YEAR: 2015–PRESENT
NBA
NBA ASIA
Senior Director, Basketball Operations
YEAR: 2012–2014
Responsible for overseeing the NBA’s regional basketball development initiatives in Asia and Oceania. Technical point of contact for national federations, leagues, government and other key stakeholders.
Senior Director, Basketball Operations
YEAR: 2012–2014
Responsible for overseeing the NBA’s regional basketball development initiatives in Asia and Oceania. Technical point of contact for national federations, leagues, government and other key stakeholders.
NBA
TORONTO RAPTORS
Manager, Player Programs / Player Development
YEAR: 2005–2007
Designed and delivered programming to support the social, personal and professional development of the team's players.
FIBA
CANADA BASKETBALL
National Development Coach
YEAR: 2007–2009
Responsible for coaching, and overseeing the development of, all national team age-group targeted athletes (400+) — male and female — across Canada and the respective provincial head coaches.
Curriculum Vitae
EXPERIENCE
Washington Mystics (WNBA)
2015–Present
Director, Player Development
NBA (Asia)
2012–2014
Sr. Director, Basketball Operations
PGC Basketball
2006–2012
Technical Director
2001–2006
Course Director
Connecticut Sun (WNBA)
2011, 2012
Player Development Coach
Canada Basketball
2007–2009
National Development Coach
2005–2007
Head Coach, Women’s Centre for Performance – Ontario
2001–2005
Asst. Coach, Women’s Centre for Performance – Ontario
Toronto Raptors (NBA)
2005–2007
Manager, Player Program & Player Development
2002–2005
Coordinator, Basketball Development
Toronto Maple Leafs (NHL)
2000–2002
Coordinator, Community Relations
Detroit Shock (WNBA)
1999
Sales & Promotions Intern / Assistant to Coaching Staff
EDUCATION
University of Windsor
1995–2000
BHK, Human Kinetics & Sports Management
York University - Schulich School of Business
2002–2003
Executive Development
Michigan State University
2005
Master's Certificate in Communications
EXTRAS
FIBA / International Olympic Committee (IOC) Coach Certification (2004 & 2005)
Canadian National Coaching Certification, NCCP Level III
2018: Toronto Raptors Summer League, Observing Coach
2017: Canada Basketball National Team Age-Group Assessment Camp, IPP Guest Coach
2016: Canada Basketball NCCP Super Clinic (Clinician)
2015: Canada Basketball U19/U17 Mini Camp
2014: FIBA Basketball World Cup, FEB Spanish Sr. Men's National Team (Spain), Women's World Championships (Turkey), FC Barcelona & Real Madrid (Spain), Fenerbaçhe (Turkey), Bayern Munich (Germany), Virtus (Italy)
2013: FIBA Asia Championships (Philippines), FIBA Level 1 & 2 Coaching Certification (Malaysia), NBA Summer League (Vegas)
2011: French Basketball Federation Senior Women’s Tournament (France)
2010: Benetton Basketball Club (Italy); USA Basketball Senior Men’s Training Camp (Las Vegas)
2009: FIBA Americas U16 Championships (Argentina)
2007: Spanish Senior Men’s National Team & FIBA EuroBasket Championships (Spain); FIBA U19 World Championships (Men, Serbia / Women, Slovakia)
2006: NBA Pre-Draft Camp (Chicago), NBA Summer League (Vegas)
2003: US Olympic Training Center & U18 Youth Basketball Development Festival (Colorado)
Still I am learning...
Still I am learning...
MY COMMITMENT STATEMENT:
MY COMMITMENT STATEMENT
I AM A TEACHER-COACH. Creative, passionate, and resourceful; inspiring those qualities in others.
I am a life-long student-learner with an insatiable appetite for growth and contribution ‘that knows no defeat’.
I radiate and awaken possibility.
You can count on me:
• To be concise in my communication – without compromising the ‘why’ behind the ‘what’.
• To hold crucial conversations with candour, consideration and grace.
• To seek out the greatness within each individual and tirelessly, yet enthusiastically help them reveal it.
I am process-focused and results-driven: uncompromising and unrelenting in the pursuit of excellence. I expect to do more than my share.
I WILL MAKE MY TEACHING WORLD CLASS.
—s.
I AM A TEACHER-COACH. Creative, passionate, and resourceful; inspiring those qualities in others.
I am a life-long student-learner with an insatiable appetite for growth and contribution ‘that knows no defeat’.
I radiate and awaken possibility.
You can count on me:
• To be concise in my communication – without compromising the ‘why’ behind the ‘what’.
• To hold crucial conversations with candour, consideration and grace.
• To seek out the greatness within each individual and tirelessly, yet enthusiastically help them reveal it.
I am process-focused and results-driven: uncompromising and unrelenting in the pursuit of excellence. I expect to do more than my share.
I WILL MAKE MY TEACHING WORLD CLASS.
—s.
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If it's worth having, it's worth working for.#GoldStandard #EmbraceExpectations #JoyInTheJourney #MeWe pic.twitter.com/BFKwPlDCA9
— Sefu Bernard (@SefuBernard) June 12, 2017
There's a 'DARK SIDE' TO THE #PURSUITOFEXCELLENCE. Here's the solution:#failure #setbacks #thegrind #findingmastery pic.twitter.com/mM2GEBs5me
— Sefu Bernard (@SefuBernard) July 25, 2016
Just this... that's all. pic.twitter.com/jWpPbPFv05
— Sefu Bernard (@SefuBernard) March 27, 2017
“A team is a grp of people who may not be equal in experience, talent or education, but in commitment.”
— Sefu Bernard (@SefuBernard) June 8, 2017
—Patricia Fripp
/v @CoachBobStarkey pic.twitter.com/h2evcqVcsq
Message To My Child: "...if your resume is roses but your soul is hot trash you are doing it wrong." —@thehoodneuro pic.twitter.com/20UOduzZnU
— Sefu Bernard (@SefuBernard) June 8, 2016
Just this... that's all. pic.twitter.com/jWpPbPFv05
— Sefu Bernard (@SefuBernard) March 27, 2017
Give it to me up top: High ...!About Showcase In Pursuit of Excellence