Asia is a huge priority for the NBA and it's most marketable players. With XX% of the world population, XX of global wealth, and
But these numbers only begin to tell the story of a league that, while being billed as a "national association," conducts a large part of its business on international soil. The brand has grown especially popular in Asia, a region that carries the NBA’s second and third-largest revenue markets in China and the Philippines, respectively.
...relationships with local governing bodies for sports and education, as well as each country’s leading domestic basketball leagues, to grow the game across all levels of play.
Global Games ... Jr. NBA ... NBA Cares
As NBA's global youth basketball player and coach development initiative, Jr. NBA / WNBA, the goal is to develop a life-long passion for the game of basketball in kids aged 6-14. By making the youth basketball experience fun and rewarding for kids, coaches, officials and parents, Jr. NBA teaches fundamental skills of the game while instilling core values such as sportsmanship, respect, teamwork, and healthy living.
Prior to the worldwide expansion, Jr. NBA was thriving in the Philippines. In 2013-14, the program was launched regionally to include Indonesia, Malaysia, Thailand, and Vietnam.